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Your digital storefront isn’t limited to just your website. Your Facebook, Twitter, Instagram accounts, blogs and newsletters, all represent your company in the eyes online (and offline) consumers. 
People expect businesses to have Facebook and Twitter accounts, and they expect to be able to use them to get in touch with company representatives, if necessary. If you don't have social networking profiles set up for your company, you look less legitimate. 
Social media marketing is a must-have for businesses, but it’s also just the tip of the iceberg.  At the very least, social media marketing will help drive traffic to your site and increase brand awareness. That’s a huge part of web PR in and of itself, and is an outcome anyone would be happy with. 

Have questions about how to get started? We have packages for every size of business: Small Business Packages start at $1000 per month with our 12 month retainer contract, plus a small set up fee, to manage Facebook and Twitter pages.  More comprehensive packages (which include Blogs, Instagram, Pinterest, Newsletters, etc. ) ranging from $2000 - $5000 per month, are also available and tailor-made to suite your business needs.   Brand new business?  No problem!  Give us a call and we'll establish your presence on social media ASAP! 

10 Reasons Social Media Marketing Should Be Your Business Priority

These days, it isn’t enough to have a website for your business – your digital storefront extends to social media marketing sites like Facebook and Twitter, and it’s time to start capitalizing on it. If your company still doesn’t have a Twitter account or a Facebook fan page, it’s time to get with the program and bring yourself up to speed (or risk falling behind your competition).

1.    Get to know your target market:  Part of what makes marketing with Facebook and Twitter so cool is the interaction you get to have with your customer base – you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result).

2.   Immediately respond to customer problems and issues. If there’s a problem with your product or service, you want to know about it immediately. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to customer complaints (and don’t hesitate to rant online to anyone who will listen when companies don’t take the time to make things right).

3.   Your competition is Tweeting and Facebooking like crazy. The early bird gets the worm, and the sooner you start up Facebook and Twitter pages, the sooner you can start amassing a ton of fans and followers. This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early. Truth be told, your competition is probably already marketing with Facebook, and maybe even Twitter and LinkedIn, too.

4.   Make customers more receptive to your messages. People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say.

5.   Sales tend to increase as marketing increases. Not surprisingly, when you stay in front of your customer base, they’re more likely to buy from you when they need the products you sell. Social media marketing doesn’t just keep your company’s name in front of potential buyers, but it also gives you the opportunity to constantly give them incentives to buy. Try Tweeting or posting coupon codes, good only to those who are your Facebook fans or Twitter followers (around The Content Factory, we call them “Tweeps”). You’ll be surprised at how many people make purchases using the code!

6.   Here come those new customers! Social Media Marketing helps you locate customers you didn’t even know existed. If you follow specific keywords in Twitter, you can find people who are looking for the products you sell (and then direct them to your site). Using Twitter for marketing is great that way – telling people who want your products how to get them from your company is just an @ sign away.

7.   Expanding your local reach. In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Post a link today, and two weeks later you might see a sale from it.

8.   Unlike typical advertising... related costs are considerably low, and many of the basic tools associated with Social Media Marketing are free.  Hiring a professional SMM firm to set up and manager your Online Social Activities saves your company the liability and embarrassment of posting poorly written content or conveying the wrong kind of messages which can seriously affect your PR.

9.  Social Media Marketing is an incredibly fast way to receive feedback on new products, test promotions, and notify customers of holiday deals.  It also makes it possible to measure the initial impact of such items and promotions almost immediately based on customer feedback.

10.   The social media marketing arena is a (fairly) level playing field, and most businesses start off on pretty equal footing - the people who thrive those with the most clever, attention grabbing tactics and the most useful, link worthy content. Simply put, social media marketing is part of doing business in the new millennium. Marketing with Facebook has been hot for quite a while now, but recently more and more companies have been using Twitter for marketing. If your business isn’t already active on social networking sites, now is the time to start.